DYNAMICS OF BRAND INTEGRITY: GURANTY TRUST BANK VERSUS SKYE BANK

DYNAMICS OF BRAND INTEGRITY: GURANTY TRUST BANK VERSUS SKYE BANK

                                                                                           

                                                                           

Written By:  Mikel Ayodeji Fadeyi

Skye Bank PLC was consolidated in 2006, is a financial power-house that has gained an enviable reputation of one of the top and oldest banks in West Africa and all 36 States of Nigeria, to be specific.It also possess an array of experience for solid 50 years. The Nigerian Stock Exchange quoted the bank with over 450,000 diverse shareholders with a shareholding structure that puts no more than 5% in the control of any one individual or company.To date it operates out of over 250 branches and transaction centers across Nigeria serviced by over 6000 professional Bankers and business experts within a N1 Trillion ($7 Billion) balance sheet size. In addition we operate 600 ATM machines within our business premises and other strategic business locations spread across Nigeria.

Guranty Trust Bank was incorporated as a limited liability company licensed to provide commercial and other banking services to the Nigerian public in 1990. The Bank commenced operations in February 1991, and has since then grown to become one of the most respected and service focused banks in Nigeria.In September 1996, Guaranty Trust Bank plc became a publicly quoted company and won the Nigerian Stock Exchange President's Merit award that same year and subsequently in the years 2000, 2003, 2005, 2006, 2007, 2008 and 2009.  In February 2002, the Bank was granted a universal banking license and later appointed a settlement bank by the Central Bank of Nigeria (CBN) in 2003.

BRAND INTEGRITY

Skye Bank PLC Board operates on a whole and unified foundation by establishing and ensuring that the integrity of the Bank is not meddled with by securing data base, information and accounting systems.

Guranty Trust Bank PLC’s Orange Rule 6 is TRUSWORTHINESS (integrity). In the words of Sharry Emerson Fosdick D.D: “Trust us to always do what is right. No virtue is more universally accepted as a test of good character than trustworthiness. We are reliable, what we say is what we do; trust us to always do what is right.
Be honest.
Be trusted with information and money.
Be a confidante."

BRAND CONSISTENCY

Skye Bank PLC has:    

·         shareholders' fund in excess of N94 billion.

·         excellent investments in world class Information Technology.

·         strong Corporate, Commercial, retail and investment banking.

·         over 220 online and real-time branches across Nigeria, with presence in Sierra Leone, The Gambia and Guinea Republic.

·         a major player in Telecommunications, Oil & Gas, Power, Manufacturing, Transportation and Infrastructural financing.

·         investments in subsidiary and associate companies in growth potential sectors of Insurance, Capital Markets, Mortgage Finance and Trustee/Asset Management.

           

Guranty Trust Bank PLC has:

·         evolved over the past 20 years to become one of Africa's leading banks with a unique reputation for service quality and innovation in all countries of Anglophone West Africa and United Kingdom.

·         provided a full range of commercial, investment and retail banking products/services to its discerning corporate, commercial and retail customers.

·         Been recognized as a pace setter of online banking in 1990, making it possible for customers to access their accounts and conduct transactions from any branch in the bank's network.

·         launched GTConnect, a fully interactive service contact centre that allows customers conduct 90 percent of banking transactions via phone from anywhere in the world.

·         launched the GTCrea8 student account to enable undergraduates take greater control of their finances and encourage financial discipline in the future leaders of tomorrow  launched E-branch, where customers can perform transactions electronically with no human interface

BRAND SYMMETRY

Skye Bank and GT bank both have strategic business locations spread across Nigeria. Anglophone West Africa (Nigeria, Ghana, Gambia, Sierra Leone, Liberia) and the United Kingdom, and its sights firmly set on Francophone West Africa, it is poised to become the player in the African continent.